It's not as much that life is never promised a new day, but what is expected out of life for the day. No, I'm not going into some philisophical mind frame here, just a thought. Have you ever wondered at the end of the day what was the purpose of it all. Well, I like to think now with each morning, "What is it that I'm to do now that I've been given a new day." Everyone we run across during the day has that possibility of being the answer.

As a creative mind, or so I like to think of myself as, it is my job to look forward with each project with the same philosophy. What will this piece say and who will see it and be affected. Advertising is a bit like life, the first impression is the most important. The time from "hello" to "goodbye" is very short and we have to make the most in a few words. I thrive on that challenge and often look for the same from all advertisements.

"What is the impact I'll make today?"

steve